Retail Industry Solutions
What do companies like Netflix, Amazon, and Google have in common? They’re successful data-driven businesses. Use customer information, social media posting, geo-tagging, and correlated online/offline transactional data to your advantage with Karmasphere. Personalize and promote offers to your customers – whether they’re in your store or on your site.Business Challenges
- Customers are demanding a more customized experience – now.
- The market is constantly changing, and the pressure is on to act fast or lose revenue.
- Customers are fickle – gaining their loyalty takes work.
Promise of Big Data for Retail
Personalize your customers' experience by understanding their behavior.
- Recommend items that may catch customers' attention by cross-analyzing their online behavior with their in-store interactions.
- Upsell and cross-sell products by using insights provided by geographic, demographic, and promotional data.
- Suggest new online purchases to customers by examining their online transactions and level of promotional engagement.
Increase revenues by analyzing customer demographics and purchases across product lines and channels.
- Boost your sales and margins by looking at both online data and historical POS transactional data.
- Minimize losses by matching product success and failure with geo-locational, psychographic, and demographic data.
- Maintain the right inventory by correlating external factors such as weather, major events, and potential natural disasters to purchase behaviors.
Identify high-value customers through demographic, psychographic, and purchasing behavior segmentation.
- Offer more value to customers who are less likely to purchase by analyzing web logs and in-store traffic patterns.
- Secure more sales by targeting promotions to the customers most likely to purchase again.
- Expand your market segments by offering your loyal customers incentives to share coupons and promotions with others.
Retail Data Sources
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E-commerce data
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Point of sale data
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Social media data
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3rd party demographic and psychographic data
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Web logs
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Geo-location data
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Product inventory and placement data
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Advertising impression data across media; online, TV, radio, print, email
Karmasphere for Retail
Karmasphere provides the analytics workspace retail analysts and business users need to analyze multi-structured Big Data from internal and external sources, create visualizations of the data, and extract valuable insights to share with colleagues and business partners.Analyze a wide variety of Big Data
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Analyze structured, semi-structured and unstructured data.
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Aggregate large volumes of product and usage logs.
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Cross-analyze traditional data sources with new, identified data.
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Provide insights to both internal and external constituents.
- Streamline analysis with a self-service data analysis workspace.