Karmasphere Introduces New Big Data Intelligence Workflow For Analytics On Hadoop


Whitepaper Outlines the Four “A”s for Performing Big Data Analytics

Cupertino, CA – September 21, 2011 – Karmasphere™, a Big Data Intelligence company, today announced publication of a white paper entitled “Deriving Intelligence from Big Data in Hadoop: A Big Data Analytics Primer.” The white paper introduces a new Big Data Analytics workflow aligned with the realities of Big Data, elaborating upon four key phases referred to as the “four A’s”:  Access, Assemble, Analyze and Act.

The audience for the white paper is today’s data professional – data analysts and the business people, managers and executives they support. The paper is appropriate for today’s data-driven organizations – those that are collecting and mining large and growing data sets in their daily operations and those that aspire to become data-driven through Big Data in the future. The document enumerates deployment scenarios and use cases for Hadoop and the benefits of each.  It also compares Big Data and Data Warehousing, and contrasts the emerging Big Data Intelligence paradigm with traditional Business Intelligence.

The workflow detailed in the white paper responds to analysts’ desires to use familiar SQL to optimize interaction with Hadoop clusters and arrive at insight faster.  In that vein, the whitepaper traverses four phases of Big Data Analytics calling out the particular activities and requirements of each.

  • Access – Connect to Hadoop
  • Assemble – Prepare diverse unstructured, semi-structured and structured data sets for analysis
  • Analyze – Explore, query and visualize data
  • Act – Operationalize results in business processes

“A new workflow has emerged to serve the needs of the data professionals working with Big Data,” noted Rich Guth, chief marketing officer, Karmasphere.  “These data analysts are looking for familiar, yet new ways to mine and analyze Big Data that take full advantage of its VOLUME, VELOCITY and VARIETY.  Big Data and the platforms that manage it predicate a different path to insight.”

Download the white paper TODAY from the Karmasphere web site.

About Karmasphere

Karmasphere provides software products for data analysts and professionals so that they can unlock the power of Big Data in Hadoop, opening up a whole new world of possibilities to add value to the business. Karmasphere equips analysts with the ability to discover new patterns, relationships, and drivers in any kind of data – unstructured, semi-structured or structured – that were not possible to find before.

Karmasphere delivers the premier Big Data workspace for data professionals to mine and analyze web, mobile, sensor and social media data in any Hadoop distribution.  Analysts, and the developers that support them, use Karmasphere products to transform their business, identifying opportunities for new products and services and areas for business optimization and cost reduction.

For more information, visit www.karmasphere.com.

Note: Karmasphere, Karmasphere Big Data Analytics Engine and Karmasphere Studio are trademarks of Karmasphere. All other trademarks are property of their respective owners.

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LP Analytics
Patricia Colby, +1-408-828-2861

Rich Guth, +1-650-292-6103