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Marketing Performance Analytics Solutions

Businesses rely on strong marketing efforts to stimulate revenue and keep it flowing, but campaigns often require a hefty investment of capital and commitment. Karmasphere helps you access and analyze the Big Data you need to make smart marketing decisions. Learn which campaigns are productive and lead to sales, and which should be retired. Understand the overall lifecycle of your marketing programs, so you can realize the biggest returns.

Business Challenges

  • You have to spend money to make money – and you need to spend it smartly.
  • Knowing which customers to market to – and when – is crucial.
  • Successful marketing requires continuous analysis and revision.

Promise of Big Data for Marketing Analytics

Determine where to spend your marketing dollars to boost your ROI.

  • Match data from your online, TV, radio, print, email, event, and social media programs with sales data.
  • Map customer acquisition data across channels to program activities to see which efforts are gaining the most attention. Focus your promotions strategically by knowing your customers.
  • Segment customers based on channel, purchase, demographic, psychographic, and financial data.
  • Combine in-store and online purchase information with demographics to target the customers who are most likely to buy, and return for more.

Optimize your marketing efforts identifying areas for improvement.

  • Correlate Web logs, clicks, and clickstream data with sales data to see where revenue is coming from.
  • Personalize and optimize online ad content based on customer segmentation to increase interest.

Marketing Performance Analytics Data Sources

  • E-commerce data

  • Point of sale data

  • Marketing automation data

  • Salesforce.com data

  • 3rd party demographic and psychographic data

  • Web logs and clickstream data

  • Geo-location data

  • Advertising impression data across media; online, TV, radio, print, email



Karmasphere for Marketing Analytics

Karmasphere provides a unified analytics workspace for analysts and marketers to analyze multi-structured Big Data from internal and external sources, create visualizations, and extract valuable insights to share with colleagues and business partners.

Analyze a wide variety of Big Data

  • Analyze structured, semi-structured and unstructured data.

  • Aggregate large volumes of product and usage logs.

  • Cross-analyze traditional data sources with new, identified data.- Explore new, unfamiliar datasets.

  • Provide marketers with a self-service data analysis workspace to analyze campaign performance and determine target customers.

Embed insights into marketing engines

  • Build personalized ads and media content into a recommendation engine

  • Provide A/B testing for websites and promotional content


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